By creating a one-stop-shop with a holistic view of the competitive environment, made it easier for all internal stakeholders – corporate | functional | regional | market – to understand where to go for such information | content, and increased agility within the organization. 
The evolution from a reporting view to a predictive one, bringing relevant strategic questions in different forums (e.g. IBP, SMT, category LT, regional meetings, etc), supported more and more the inclusion of competitive landscape into the business agenda, bringing additional content to allow even more informed decision making. 
The content has been shared is various forms and formats such as: bi-weekly flashes (reaching 1000+ employees), ad-hoc insights (2/3 month, reaching 200+ employees), Quarterly CI report (reaching 1000+ employees), Strategic Intelligence Portal (revamped version launched in Oct, reaching 1000+ employees) amongst others. 
This co-piloting is essential to be performed hand-in-hand with all the above mentioned stakeholders across the company, and has proven to be very beneficial, generating insights that drove discussions around predictive competitive steps | behaviours, and most importantly, actions to anticipate them.