Technology Innovation has been and will remain a source of competitive advantage to deliver a unique Consumer Experience. 

To augment its capability, the Product function is increasingly sourcing innovation externally, where global breath & pace of technology development constitutes a virtually unlimited reservoir, which is available to PMI but also to competitors.  

So, securing the right partnership, with the rights terms, at the right time, is becoming more and more essential. 

The cross-functionality implemented framework addresses the above in a comprehensive manner and fosters an agile and mandate-driven approach: 

• Opportunities are scouted based on the translation of product vision, value spaces and product roadmaps into prioritized innovation pillars and techno blocks 

• Partnering & investment approaches are pre-defined based on targeted technology maturity and IP strength hence guiding and fostering decision-making 

To date and despite being at early implementation days, the framework and the collaboration have already led to a rich pipeline of opportunities and to actual IP acquisition and technology transfer in the P4 space. 

It supports the “try fast, fail fast” approach in developing new technologies, fostering our ability to continuously offer the best experience to our consumers and so, to sustain in the long run our competitive advantage in this fast-moving environment.